Emotional Mechanics Map is messed up

The Emotional Mechanics Map in one of the Style guides is messed up. I am not sure if this is supposed to be a markdown table or what, but the layout is all messed up.

Emotional Mechanics Map

MechanicEmotional EffectImplementationSignal to UseMetric contrast hooksCreates curiosity and credibilityOpen with before/after numbers separated by time ("16 months ago: 0 followers. Today: 27k.")Any post about transformation or results**"How?" as standaloneBuilds suspense, invites reader inAfter stating a surprising result, add "How?" on its own lineAfter any impressive claimNumbered frameworks with emojiCreates sense of control and actionabilityUse 1️⃣, 2️⃣, 3️⃣ format; 3-10 items; one idea per numberAny multi-step methodArrow bullets (→)Visual distinction, momentumReplace standard bullets with → for all listsAll bulleted contentCasual self-deprecationBuilds trust and relatabilityAdmit specific failures: "No design background," "I had no clue"Near any credentials or success metricsStaccato paragraphsGenerates momentum and readabilityBreak into 1-3 line chunks; use line breaks liberallyAny paragraph exceeding three linesRepetition with variationEmphasizes key insight, aids retentionRestate core idea 2-3 times with different phrasingCentral thesis of postDirect "you" addressPersonalizes and creates intimacyShift from "one" or "people" to "you" in adviceAll instructional passagesParenthetical asidesAdds humanity and levityInsert brief commentary, often with ":)" or "Honestly,"Dense passages or transitionsProof stackingEstablishes credibility without boastingEmbed specific numbers, tag real people, include URLsAny claim that could sound inflatedWarm CTAs with scarcityDrives action without pressureInclude sold-out stats, price, and "DM me to join"End of postP.S. sections**Separates value from offerPlace CTA in P.S. after main content closesPosts with offers